Practice Management Program Webcast (2020)


Led by Course Directors, Dr. Micheal F. Darson and Dr. Kenneth A. Berger, this webcast explores an array of topics impacting the management of today's urology practice, including:

  • 2020 Coding and Reimbursement Update
  • Reimbursement for Telemedicine, including COVID-19 Emergency Orders
  • Business Operations and Staffing​​​​​​​
  • Professional Development and Leadership
  • Financial Management
  • Government and Regulatory Update​​​​​​​
  • Patient Engagement and Satisfaction

See program tab for full details. 


Registration Fees

Membership CategoryFee 
AUA MemberFree 
Practice Managers' Network (PMN) Subscriber Free 
AUA Non-Member$299.00 

Target Audience

  • Practice Managers
  • Urologists
  • APPs

Learning Objectives

At the conclusion of this activity, participants will be able to: 

Session I: Patient-Centered Care

  1. Review evolving dynamics impacting the patient/provider relationship and discuss tactics for improving communication and establishing a culture of accountability that will strengthen operations.  
  2. Review techniques of dealing with difficult patients to improve clinical and patient satisfaction outcomes.
  3. Address negative and positive reviews with HIPAA-compliant responses, and utilize social media to market a urology practice.

Session II: Federal Law, Regulations & Advocacy

  1. Describe advocacy strategy principles and review a decade of urology’s work which leads to 2020 AUA federal and state legislative priorities.
  2. Review the previous and current legislative achievements of the AUA.  Discuss potential future urology advocacy issues.
  3. Discuss best practices when speaking to legislators and staff.

Session III: Financial Management

  1. Explore the processes of navigating through major contractual issues to include the wide swath of agreements from payer contracting to employment/professional services agreements to affiliation transactions such as private equity.
  2. Define RVUs, identify where to find current RVUs, and use RVUs to compare place of service activities in provision of urology services.
  3. Utilize the tools that all providers, office staff and billing staff need for a successful transition to outpatient E/M codes that are changing on January 1, 2021 and to comply with the updated code descriptors, documentation requirements and billing rules. 

Session IV: Strategy & Planning

  1. Discuss best practices and techniques to identify inefficiencies in the flow and operations of your urology practice.
  2. Debate the pros and cons of partnering with private equity.

Session V: Professional Development & Leadership

  1. Discuss the how and why behind burnout among the urologic community and explore solutions for prevention.
  2. Describe the different programs and strategies available to young urologists who want to get started in urology advocacy.
  3. Gain insights into why conflict arises, and develop solutions for how it can be managed and controlled in the urologic office.

Session VI: Best Practices in Operations

  1. Review what scribes can and cannot do in a practice setting, as well as discuss medical documentation best practices.
  2. Describe the latest in health care technology innovations and how it will apply to financial performance.
  3. Review the options and challenges for being reimbursed for telemedical services.
Course summary
Course opens: 
Course expires: 

Session I: Patient-Centered Care

 The Patient Experience—Strengthening the Patient/Provider Relationship
Brandt Jewell
 Dealing with the Difficult Patient
Geoffrey N. Sklar, MD, FACS

Patient Satisfaction—Managing Your Online Reputation
Michele Krohn

Session II: Federal Law, Legislation & Advocacy

 The Elusive Craft of Advocacy in Urology: A Decade of the 3P's
Eugene Rhee, MD, MBA
 Legislative Affairs Committee Update
Jason J. Jameson, MD
 State Level Advocacy
Andrea Oh

Session III: Financial Management

 Navigating Contract Negotiations (All Types)
Max Reiboldt, CPA
 Applying RVUs in the Urology Practice
Mark Painter
 2020 Coding and Reimbursement Update
  • Evaluation & Management Changes for January 1, 2021: What You Need to Know
  • CPT Code and RVU Changes Affecting Urology
Jonathan N. Rubenstein, MD, FACS

Session IV: Strategy & Planning

 Staff Efficiency & Maximizing Office Flow
Sean M. Weiss & Jesse Overbay

Perspectives on Equity vs. Independence
Moderator—Jesse Overbay

Panelists - Michael F. Darson, MD, Mark Fallick, MD & Roger Schultz, MD

Session V: Professional Development & Leadership

 Don't Let Burnout Take You Out: Practical Solutions for Prevention
Neil H. Baum, MD
 Urology Advocacy—Getting Started for Young Urologists
Mark T. Edney, MD
 Conflicts Resolved: Manage Conflict without Losing Your Cool
Neil H. Baum, MD

Session VI: Best Practices in Operations

 Scribe and Ancillary Staff Services
Sean M. Weiss
 Utilizing Technology and Data to Maximize Operations & Reimbursement
Jeffrey Daigrepont
 Reimbursement for Telemedicine: Strategies and Struggles
COVID-19 Emergency Orders
Aaron Spitz, MD


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Registration Fees

Membership CategorySaturday General Session 
AUA MemberFree 
Practice Managers' Network (PMN) Subscriber Free 
AUA Non-Member$299.00