AUA Practice Management Program Webinar (2020)

May 16, 2020

The AUA Practice Management Program will be offered virtually over the same dates as originally scheduled on Friday, May 15 - Saturday, May 16, 2020.

The AUA has been hard at work looking for innovative ways to create a virtual education experience. While these activities cannot replace the depth and breadth of the Annual Meeting, our efforts aim to connect and educate our community, advance our specialty and improve the care of the patients we serve.

Join Course Directors, Dr. Micheal F. Darson and Dr. Kenneth A. Berger, for a complimentary program. Explore an array of topics impacting the management of today's urology practice, including:

  • 2020 Coding and Reimbursement Update
  • Reimbursement for Telemedicine, including COVID-19 Emergency Orders
  • Business Operations and Staffing
  • Professional Development and Leadership
  • Financial Management
  • Government and Regulatory Update
  • Patient Engagement and Satisfaction

Visit the Program tab for full details


Target Audience

  • Practice Managers
  • Urologists
  • APPs

Learning Objectives

At the conclusion of this activity, participants will be able to: 

Session I: Patient-Centered Care

  1. Review evolving dynamics impacting the patient/provider relationship and discuss tactics for improving communication and establishing a culture of accountability that will strengthen operations.  
  2. Review techniques of dealing with difficult patients to improve clinical and patient satisfaction outcomes.
  3. Address negative and positive reviews with HIPAA-compliant responses, and utilize social media to market a urology practice.

Session II: Federal Law, Regulations & Advocacy

  1. Describe advocacy strategy principles and review a decade of urology’s work which leads to 2020 AUA federal and state legislative priorities.
  2. Review the previous and current legislative achievements of the AUA.  Discuss potential future urology advocacy issues.
  3. Discuss best practices when speaking to legislators and staff.

Session III: Financial Management

  1. Explore the processes of navigating through major contractual issues to include the wide swath of agreements from payer contracting to employment/professional services agreements to affiliation transactions such as private equity.
  2. Define RVUs, identify where to find current RVUs, and use RVUs to compare place of service activities in provision of urology services.
  3. Utilize the tools that all providers, office staff and billing staff need for a successful transition to outpatient E/M codes that are changing on January 1, 2021 and to comply with the updated code descriptors, documentation requirements and billing rules. 

Session IV: Strategy & Planning

  1. Discuss best practices and techniques to identify inefficiencies in the flow and operations of your urology practice.
  2. Debate the pros and cons of partnering with private equity.

Session V: Professional Development & Leadership

  1. Discuss the how and why behind burnout among the urologic community and explore solutions for prevention.
  2. Describe the different programs and strategies available to young urologists who want to get started in urology advocacy.
  3. Gain insights into why conflict arises, and develop solutions for how it can be managed and controlled in the urologic office.

Session VI: Best Practices in Operations

  1. Review what scribes can and cannot do in a practice setting, as well as discuss medical documentation best practices.
  2. Describe the latest in health care technology innovations and how it will apply to financial performance.
  3. Review the options and challenges for being reimbursed for telemedical services.


Course summary
Available credit: 
  • 12.50 AMA PRA Category 1 Credit™
  • 12.50 Non-Physician Participation
Course opens: 
Course expires: 
Event starts: 
05/16/2020 - 2:30pm
Event ends: 
05/16/2020 - 3:45pm

Times are listed in EDT and are subject to change.

Friday, May 15, 2020
9:30–9:40 a.m.Welcome/Introduction
Michael F. Darson, MD & Kenneth A. Berger, MD
Session I: Patient-Centered Care
9:40–10:10 a.m.The Patient Experience—Strengthening the Patient/Provider Relationship
Brandt Jewell
10:10–10:40 a.m.Dealing with the Difficult Patient
Geoffrey N. Sklar, MD, FACS
10:40–11:15 a.m.Patient Satisfaction—Managing Your Online Reputation
Michele Krohn
11:15 - 11:25 a.m.Break
Session II: Federal Law, Legislation & Advocacy
11:25 a.m.–12:10 p.m.The Elusive Craft of Advocacy in Urology: A Decade of the 3P's
Eugene Rhee, MD, MBA
12:10–12:45 p.m.Legislative Affairs Committee Update
Jason J. Jameson, MD
12:45–1:05 p.m.State Level Advocacy
Andrea Oh
1:05–1:35 p.m.Lunch Break
Session III: Financial Management
1:35–2:20 p.m.Navigating Contract Negotiations (All Types)
Max Reiboldt, CPA
2:20–3:05 p.m.Applying RVUs in the Urology Practice
Mark Painter
3:05–3:15 p.m.Break
3:15–5:15 p.m.2020 Coding and Reimbursement Update
  • Evaluation & Management Changes for January 1, 2021: What You Need to Know
  • CPT Code and RVU Changes Affecting Urology
Jonathan N. Rubenstein, MD, FACS
5:15 p.m.Course Adjourns
Saturday, May 16, 2020
9:30–9:35 a.m.Welcome
Michael F. Darson, MD & Kenneth A. Berger, MD
Session IV: Strategy & Planning
9:35–10:20 a.m.Staff Efficiency & Maximizing Office Flow
Sean M. Weiss & Jesse Overbay
10:20–11:05 a.m.

Perspectives on Equity vs. Independence
Moderator—Jesse Overbay

Panelists - Michael F. Darson, MD, Mark Fallick, MD & Roger Schultz, MD

11:05–11:15 a.m.Break
Session V: Professional Development & Leadership
11:15–11:55 a.m.Don't Let Burnout Take You Out: Practical Solutions for Prevention
Neil H. Baum, MD
11:55 a.m.–12:25 p.m.Urology Advocacy—Getting Started for Young Urologists
Mark T. Edney, MD
12:25 - 12:55 p.m.Conflicts Resolved: Manage Conflict without Losing Your Cool
Neil H. Baum, MD
12:55 - 1:25 p.m.Break
Session VI: Best Practices in Operations
1:25 - 2:10 p.m.Scribe and Ancillary Staff Services
Sean M. Weiss
2:10 - 2:55 p.m.Utilizing Technology and Data to Maximize Operations & Reimbursement
Jeffrey Daigrepont
2:55 - 3:35 p.m.Reimbursement for Telemedicine: Strategies and Struggles
COVID-19 Emergency Orders
Aaron Spitz, MD
3:35 - 3:45 p.m.Closing Remarks
Course Directors

The AUA Practice Management Program Webinar (2020) will be held virtually on Friday, May 15 - Saturday, May 16, 2020. 


  1. Click the "Register" tab.
  2. If prompted, click “update your profile”. Otherwise, click “Take Course”.
  3. Click "Participant Instructions" and then "Start".  In April, instructions will be provided with full details on how to access the audio and web (video) components of the webinar.


The American Urological Association (AUA) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.


The American Urological Association designates this live activity for a maximum of 12.5 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.


The AUA is not accredited to offer credit to participants who are not MDs or DOs. However, the AUA will issue documentation of participation that states that the activity was certified for AMA PRA Category 1 Credit™.


It is the policy of the AUA to ensure that the content contained in this CME activity is valid, fair, balanced, scientifically rigorous, and free of commercial bias.


All persons in a position to control the content of an educational activity (i.e., activity planners, presenters, authors) are required to disclose to the provider any relevant financial relationships with any commercial interest. The AUA must determine if the individual’s relationships may influence the educational content and resolve any conflicts of interest prior to the commencement of the educational activity. The intent of this disclosure is not to prevent individuals with relevant financial relationships from participating, but rather to provide learners information with which they can make their own judgments.


All disclosures will be reviewed by the program/course directors or editors for identification of conflicts of interest. Peer reviewers, working with the program directors and/or editors, will document the mechanism(s) for management and resolution of the conflict of interest and final approval of the activity will be documented prior to implementation. Any of the mechanisms below can/will be used to resolve conflict of interest:

  • Peer review for valid, evidence-based content of all materials associated with an educational activity by the course/program director, editor, and/or Education Content Review Committee or its subgroup.
  • Limit content to evidence with no recommendations
  • Introduction of a debate format with an unbiased moderator (point-counterpoint)
  • Inclusion of moderated panel discussion
  • Publication of a parallel or rebuttal article for an article that is felt to be biased
  • Limit equipment representatives to providing logistics and operation support only in procedural demonstrations
  • Divestiture of the relationship by faculty


The audience is advised that this continuing medical education activity may contain reference(s) to off-label or unapproved uses of drugs or devices. Please consult the prescribing information for full disclosure of approved uses.

AUA Participant Information and Policies



The opinions and recommendations expressed by faculty, authors and other experts whose input is included in this program are their own and do not necessarily represent the viewpoint of the AUA.

Audio, Video and Photographic Equipment: 

The use of audio, video and other photographic recording equipment by attendees is prohibited inside AUA meetings.

Reproduction Permission: 

Reproduction of written materials developed for this AUA course is prohibited without the written permission from individual authors and the American Urological Association.

Special Assistance/Dietary Needs: 

The AUA complies with the Americans with Disabilities Act §12112(a). If any participant is in need of special assistance or has any dietary restrictions, please see the registration desk.

Available Credit

  • 12.50 AMA PRA Category 1 Credit™
  • 12.50 Non-Physician Participation
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Registration for this Live Webinar is complimentary.